Assume that the risk-free rate of interest is 3% and you estimate the market's expected return to be 9%.
Which firm has the highest cost of equity capital?
A) Eenie
B) Meenie
C) Miney
D) Moe
Answer: D) Cost of capital is measured using the CAPM and is a linear function of beta. Therefore, the firm with the highest beta (Moe) has the highest cost of equity capital.